Top firms ranked
15
#1 firm's city score
536
Albion Financial Group
Average city score
207.6
City scale — not the 0–100 national score
AI Visibility Report
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2
5
13Local Specialist
Ranks #1 here but #118 nationally — a genuinely local presence.
National rank
#118
National score
52.8/100
Avg. position here
3.1
Very good — typically in the top 5 when mentioned
AI platform breakdown · this metro
ChatGPT7%
33%
Perplexity17%
Gemini43%
Balanced visibility across 3 AI platforms — 30 total mentions across 4 platforms.
3
2
10Local Specialist
Ranks #2 here but #91 nationally — a genuinely local presence.
National rank
#91
National score
54.4/100
Avg. position here
2.0
Excellent — typically in the top 3 when mentioned
AI platform breakdown · this metro
ChatGPT14%
29%
Perplexity10%
Gemini48%
Mixed visibility across platforms — 21 total mentions across 4 platforms.
3
2
8National Leader
Ranks #3 locally and #1 nationally — consistently high visibility across markets.
National rank
#1
National score
89.7/100
Avg. position here
8.5
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT19%
19%
Perplexity13%
Gemini50%
Balanced visibility across 3 AI platforms — 16 total mentions across 4 platforms.
0
12
1Local Focus
Ranks #4 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
4.7
Very good — typically in the top 5 when mentioned
AI platform breakdown · this metro
ChatGPT0%
0%
Perplexity92%
Gemini8%
Perplexity drives 92% of this firm's AI visibility in this city — 13 total mentions across 4 platforms.
1
2
4Local Specialist
Ranks #5 here but #185 nationally — a genuinely local presence.
National rank
#185
National score
50.3/100
Avg. position here
4.8
Very good — typically in the top 5 when mentioned
AI platform breakdown · this metro
ChatGPT8%
46%
Perplexity15%
Gemini31%
Mixed visibility across platforms — 13 total mentions across 4 platforms.
0
13
0National Leader
Ranks #6 locally and #13 nationally — consistently high visibility across markets.
National rank
#13
National score
71.0/100
Avg. position here
5.3
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT0%
0%
Perplexity100%
Gemini0%
Perplexity drives 100% of this firm's AI visibility in this city — 13 total mentions across 4 platforms.
1
11
1Local Focus
Ranks #7 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
5.7
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT8%
0%
Perplexity85%
Gemini8%
Perplexity drives 85% of this firm's AI visibility in this city — 13 total mentions across 4 platforms.
4
0
5National Leader
Ranks #8 locally and #10 nationally — consistently high visibility across markets.
National rank
#10
National score
74.0/100
Avg. position here
7.5
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT31%
31%
Perplexity0%
Gemini38%
Balanced visibility across 3 AI platforms — 13 total mentions across 4 platforms.
0
0
8Local Focus
Ranks #9 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
4.3
Very good — typically in the top 5 when mentioned
AI platform breakdown · this metro
ChatGPT0%
33%
Perplexity0%
Gemini67%
Primarily visible on Gemini (67%), with secondary presence on other platforms — 12 total mentions across 4 platforms.
2
0
6Local Focus
Ranks #10 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
7.8
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT20%
20%
Perplexity0%
Gemini60%
Balanced visibility across 3 AI platforms — 10 total mentions across 4 platforms.
2
2
1Local Focus
Ranks #11 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
8.9
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT20%
50%
Perplexity20%
Gemini10%
Balanced visibility across 3 AI platforms — 10 total mentions across 4 platforms.
0
0
4Local Focus
Ranks #12 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
5.9
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT0%
56%
Perplexity0%
Gemini44%
Split between Claude (56%) and Gemini (44%) — 9 total mentions across 4 platforms.
1
3
4Local Focus
Ranks #13 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
6.5
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT11%
11%
Perplexity33%
Gemini44%
Mixed visibility across platforms — 9 total mentions across 4 platforms.
0
3
3Local Focus
Ranks #14 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
3.6
Very good — typically in the top 5 when mentioned
AI platform breakdown · this metro
ChatGPT0%
25%
Perplexity38%
Gemini38%
Balanced visibility across 3 AI platforms — 8 total mentions across 4 platforms.
2
1
2Local Focus
Ranks #15 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
6.1
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT25%
38%
Perplexity13%
Gemini25%
Balanced visibility across 3 AI platforms — 8 total mentions across 4 platforms.
Showing Salt Lake City's top 15 — every listed firm is a registered investment adviser, verified against the SEC/state Form ADV registry. Firms below the cutoff are still tracked: search any firm name above.
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Disclaimer
This is independent research, not investment advice or an endorsement. Scores measure how often and how prominently AI assistants surface a firm as of September 15, 2026 — not its competence, credentials, performance, or fit for any client. Rankings reflect clean, non-personalized queries and may differ from what any individual user sees. AdvisorFinder is not affiliated with, sponsored by, or endorsed by OpenAI, Anthropic, Google, or Perplexity; their names and logos identify the tools we test.
This board ranks independent RIA firms only. National wirehouses, banks, broker-dealers, and asset managers — Morgan Stanley, Merrill, Charles Schwab, Fidelity, Vanguard, and similar — are out of scope by design: they compete in a different category, and their household-brand ubiquity in AI answers would turn an independent-advisor ranking into a big-brand recognition contest. Independent advisor teams affiliated with those institutions are evaluated as their own firms.
Scores and ranks are recomputed each edition from a fixed query library. Because assistant outputs vary run to run, small movement between editions is expected — rank changes outside the top 25 are shown as approximate. See the full methodology, or request a correction.