Top firms ranked
15
#1 firm's city score
407
Mercer Advisors
Average city score
243.5
City scale — not the 0–100 national score
AI Visibility Report
See where your firm ranks
3
15
5National Leader
Ranks #1 locally and #1 nationally — consistently high visibility across markets.
National rank
#1
National score
89.7/100
Avg. position here
6.5
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT11%
18%
Perplexity54%
Gemini18%
Balanced visibility across 3 AI platforms — 28 total mentions across 4 platforms.
9
2
6Local Specialist
Ranks #2 here but #56 nationally — a genuinely local presence.
National rank
#56
National score
57.3/100
Avg. position here
5.2
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT35%
35%
Perplexity8%
Gemini23%
Balanced visibility across 3 AI platforms — 26 total mentions across 4 platforms.
9
9
6Local Specialist
Ranks #3 here but #59 nationally — a genuinely local presence.
National rank
#59
National score
57.1/100
Avg. position here
3.8
Very good — typically in the top 5 when mentioned
AI platform breakdown · this metro
ChatGPT36%
4%
Perplexity36%
Gemini24%
Balanced visibility across 3 AI platforms — 25 total mentions across 4 platforms.
2
0
9National Leader
Ranks #4 locally and #4 nationally — consistently high visibility across markets.
National rank
#4
National score
85.0/100
Avg. position here
4.2
Very good — typically in the top 5 when mentioned
AI platform breakdown · this metro
ChatGPT11%
39%
Perplexity0%
Gemini50%
Split between Gemini (50%) and Claude (39%) — 18 total mentions across 4 platforms.
8
3
5Local Specialist
Ranks #5 here but #83 nationally — a genuinely local presence.
National rank
#83
National score
55.1/100
Avg. position here
4.0
Very good — typically in the top 5 when mentioned
AI platform breakdown · this metro
ChatGPT47%
6%
Perplexity18%
Gemini29%
Balanced visibility across 3 AI platforms — 17 total mentions across 4 platforms.
2
3
10National Leader
Ranks #6 locally and #2 nationally — consistently high visibility across markets.
National rank
#2
National score
87.2/100
Avg. position here
5.6
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT12%
12%
Perplexity18%
Gemini59%
Mixed visibility across platforms — 17 total mentions across 4 platforms.
0
1
7Local Focus
Ranks #7 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
6.4
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT0%
53%
Perplexity6%
Gemini41%
Split between Claude (53%) and Gemini (41%) — 17 total mentions across 4 platforms.
6
2
4Local Specialist
Ranks #8 here but #193 nationally — a genuinely local presence.
National rank
#193
National score
50.1/100
Avg. position here
6.3
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT40%
20%
Perplexity13%
Gemini27%
Balanced visibility across 3 AI platforms — 15 total mentions across 4 platforms.
0
12
1National Leader
Ranks #9 locally and #6 nationally — consistently high visibility across markets.
National rank
#6
National score
79.6/100
Avg. position here
4.5
Very good — typically in the top 5 when mentioned
AI platform breakdown · this metro
ChatGPT0%
0%
Perplexity92%
Gemini8%
Perplexity drives 92% of this firm's AI visibility in this city — 13 total mentions across 4 platforms.
3
7
1Local Focus
Ranks #10 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
4.3
Very good — typically in the top 5 when mentioned
AI platform breakdown · this metro
ChatGPT25%
8%
Perplexity58%
Gemini8%
Split between Perplexity (58%) and ChatGPT (25%) — 12 total mentions across 4 platforms.
2
2
3Local Specialist
Ranks #11 here but #254 nationally — a genuinely local presence.
National rank
#254
National score
48.9/100
Avg. position here
6.1
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT18%
36%
Perplexity18%
Gemini27%
Balanced visibility across 4 AI platforms — 11 total mentions across 4 platforms.
1
0
6Consistent Performer
Ranks #12 locally and #3 nationally — consistent visibility across markets.
National rank
#3
National score
86.1/100
Avg. position here
7.4
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT10%
30%
Perplexity0%
Gemini60%
Split between Gemini (60%) and Claude (30%) — 10 total mentions across 4 platforms.
1
0
0Local Focus
Ranks #13 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
9.6
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT11%
89%
Perplexity0%
Gemini0%
Claude drives 89% of this firm's AI visibility in this city — 9 total mentions across 4 platforms.
8
0
0Local Focus
Ranks #14 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
3.5
Very good — typically in the top 5 when mentioned
AI platform breakdown · this metro
ChatGPT100%
0%
Perplexity0%
Gemini0%
ChatGPT drives 100% of this firm's AI visibility in this city — 8 total mentions across 4 platforms.
0
3
5Consistent Performer
Ranks #15 locally and #8 nationally — consistent visibility across markets.
National rank
#8
National score
76.1/100
Avg. position here
5.6
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT0%
0%
Perplexity38%
Gemini63%
Primarily visible on Gemini (63%), with secondary presence on other platforms — 8 total mentions across 4 platforms.
Showing Louisville's top 15 — every listed firm is a registered investment adviser, verified against the SEC/state Form ADV registry. Firms below the cutoff are still tracked: search any firm name above.
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Disclaimer
This is independent research, not investment advice or an endorsement. Scores measure how often and how prominently AI assistants surface a firm as of September 15, 2026 — not its competence, credentials, performance, or fit for any client. Rankings reflect clean, non-personalized queries and may differ from what any individual user sees. AdvisorFinder is not affiliated with, sponsored by, or endorsed by OpenAI, Anthropic, Google, or Perplexity; their names and logos identify the tools we test.
This board ranks independent RIA firms only. National wirehouses, banks, broker-dealers, and asset managers — Morgan Stanley, Merrill, Charles Schwab, Fidelity, Vanguard, and similar — are out of scope by design: they compete in a different category, and their household-brand ubiquity in AI answers would turn an independent-advisor ranking into a big-brand recognition contest. Independent advisor teams affiliated with those institutions are evaluated as their own firms.
Scores and ranks are recomputed each edition from a fixed query library. Because assistant outputs vary run to run, small movement between editions is expected — rank changes outside the top 25 are shown as approximate. See the full methodology, or request a correction.