Top firms ranked
15
#1 firm's city score
681
Mercer Advisors
Average city score
285.1
City scale — not the 0–100 national score
AI Visibility Report
See where your firm ranks
6
2
22
7National Leader
Ranks #1 locally and #1 nationally — consistently high visibility across markets.
National rank
#1
National score
89.7/100
Avg. position here
2.6
Excellent — typically in the top 3 when mentioned
AI platform breakdown · this metro
ChatGPT16%
Claude5%
Perplexity59%
Gemini19%
Balanced visibility across 3 AI platforms — 37 total mentions across 4 platforms.
31378Local Specialist
Ranks #2 here but #218 nationally — a genuinely local presence.
National rank
#218
National score
49.5/100
Avg. position here
5.2
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT10%
Claude42%
Perplexity23%
Gemini26%
Balanced visibility across 3 AI platforms — 31 total mentions across 4 platforms.
38312Local Specialist
Ranks #3 here but #117 nationally — a genuinely local presence.
National rank
#117
National score
52.9/100
Avg. position here
2.9
Excellent — typically in the top 3 when mentioned
AI platform breakdown · this metro
ChatGPT12%
Claude31%
Perplexity12%
Gemini46%
Mixed visibility across platforms — 26 total mentions across 4 platforms.
9915Local Specialist
Ranks #4 here but #52 nationally — a genuinely local presence.
National rank
#52
National score
57.7/100
Avg. position here
5.3
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT38%
Claude38%
Perplexity4%
Gemini21%
Balanced visibility across 3 AI platforms — 24 total mentions across 4 platforms.
11038Local Specialist
Ranks #5 here but #72 nationally — a genuinely local presence.
National rank
#72
National score
56.1/100
Avg. position here
3.2
Very good — typically in the top 5 when mentioned
AI platform breakdown · this metro
ChatGPT5%
Claude45%
Perplexity14%
Gemini36%
Split between Claude (45%) and Gemini (36%) — 22 total mentions across 4 platforms.
2229Local Specialist
Ranks #6 here but #189 nationally — a genuinely local presence.
National rank
#189
National score
50.2/100
Avg. position here
5.2
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT13%
Claude13%
Perplexity13%
Gemini60%
Mixed visibility across platforms — 15 total mentions across 4 platforms.
2436Local Focus
Ranks #7 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
6.3
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT13%
Claude27%
Perplexity20%
Gemini40%
Balanced visibility across 3 AI platforms — 15 total mentions across 4 platforms.
1931Local Focus
Ranks #8 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
5.6
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT7%
Claude64%
Perplexity21%
Gemini7%
Primarily visible on Claude (64%), with secondary presence on other platforms — 14 total mentions across 4 platforms.
01120Local Focus
Ranks #9 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
4.0
Very good — typically in the top 5 when mentioned
AI platform breakdown · this metro
ChatGPT0%
Claude8%
Perplexity92%
Gemini0%
Perplexity drives 92% of this firm's AI visibility in this city — 13 total mentions across 4 platforms.
0490Regional Player
Ranks #10 in this city and #69 nationally — moderate visibility beyond this market.
National rank
#69
National score
56.3/100
Avg. position here
6.9
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT0%
Claude31%
Perplexity69%
Gemini0%
Primarily visible on Perplexity (69%), with secondary presence on other platforms — 13 total mentions across 4 platforms.
1613Local Focus
Ranks #11 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
5.0
Very good — typically in the top 5 when mentioned
AI platform breakdown · this metro
ChatGPT9%
Claude55%
Perplexity9%
Gemini27%
Split between Claude (55%) and Gemini (27%) — 11 total mentions across 4 platforms.
1622Local Focus
Ranks #12 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
6.2
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT9%
Claude55%
Perplexity18%
Gemini18%
Balanced visibility across 3 AI platforms — 11 total mentions across 4 platforms.
2431Local Focus
Ranks #13 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
4.7
Very good — typically in the top 5 when mentioned
AI platform breakdown · this metro
ChatGPT20%
Claude40%
Perplexity30%
Gemini10%
Balanced visibility across 3 AI platforms — 10 total mentions across 4 platforms.
1108Local Focus
Ranks #14 in this city with no national ranking — AI visibility concentrated in local markets.
National rank
Not in top 300
National score
—
Avg. position here
5.0
Very good — typically in the top 5 when mentioned
AI platform breakdown · this metro
ChatGPT10%
Claude10%
Perplexity0%
Gemini80%
Primarily visible on Gemini (80%), with secondary presence on other platforms — 10 total mentions across 4 platforms.
0207Consistent Performer
Ranks #15 locally and #3 nationally — consistent visibility across markets.
National rank
#3
National score
86.1/100
Avg. position here
6.9
Good — often in the top 10 when mentioned
AI platform breakdown · this metro
ChatGPT0%
Claude22%
Perplexity0%
Gemini78%
Primarily visible on Gemini (78%), with secondary presence on other platforms — 9 total mentions across 4 platforms.
Showing Grand Rapids's top 15 — every listed firm is a registered investment adviser, verified against the SEC/state Form ADV registry. Firms below the cutoff are still tracked: search any firm name above.
How to read a grade
Disclaimer
This is independent research, not investment advice or an endorsement. Scores measure how often and how prominently AI assistants surface a firm as of September 15, 2026 — not its competence, credentials, performance, or fit for any client. Rankings reflect clean, non-personalized queries and may differ from what any individual user sees. AdvisorFinder is not affiliated with, sponsored by, or endorsed by OpenAI, Anthropic, Google, or Perplexity; their names and logos identify the tools we test.
This board ranks independent RIA firms only. National wirehouses, banks, broker-dealers, and asset managers — Morgan Stanley, Merrill, Charles Schwab, Fidelity, Vanguard, and similar — are out of scope by design: they compete in a different category, and their household-brand ubiquity in AI answers would turn an independent-advisor ranking into a big-brand recognition contest. Independent advisor teams affiliated with those institutions are evaluated as their own firms.
Scores and ranks are recomputed each edition from a fixed query library. Because assistant outputs vary run to run, small movement between editions is expected — rank changes outside the top 25 are shown as approximate. See the full methodology, or request a correction.